Birthplace of the Renaissance and “Athens of the Middle Ages”, Florence attracts millions of tourists each year. Due to its artistic and architectural heritage, it has been ranked by Forbes as one of the most beautiful cities in the world. Here you can find the worldwide famous pieces of Renaissance art. But Florence isn’t only the city of Dante and Michelangelo. Today, it’s one of the capitals of Italian style and fashion.
Main information
Florence is the capital city of the Italian region of Tuscany and of the Metropolitan City of Florence. It is the most populous city in Tuscany, with 383,083 inhabitants (as at 2013), expanding to over 1,520,000 in the metropolitan area.
Florence was a centre of medieval European trade and finance and one of the wealthiest cities of that era. The Historic Centre of Florence was declared a World Heritage Site by UNESCO in 1982. The city is noted for its culture, Renaissance art and architecture and monuments. The city also contains numerous museums and art galleries, such as the Uffizi Gallery and the Palazzo Pitti, and still exerts an influence in the fields of art, culture and politics.
Do you want to bring a group in incentive trip to discover Florence?
Cultural experiences
Among churches, palaces and museums, we can discover in Florence the art of Renaissance. But the cultural experiences in this town aren’t limited to visiting museums. There are also a lot of experiences to be done. We can discover the places linked to famous inhabitants of Florence, such as Dante Alighieri. Following the steps of the famous poet, we can meet the characters of his Divine Comedy, visit the house where he was born and the church where he first met Beatrice.
But Florence is also the city of politics, rich of stories about members of the Medici family. We can visit the Vasari Corridor, a covered passage connecting Palazzo Vecchio and Palazzo Pitti by passing on the Ponte Vecchio, and listen to stories of treasons and plots at the court of the Medici!
Inferno in Florence: a scavenger hunt
Why not to live in Florence an authentic adventure? Basing on Dan Brown’s novel Inferno we have set up a themed treasure hunt among Renaissance monuments.
Imagine that a dangerous maniac has decided to follow the lead of an evil scientist portrayed in the book, Zobrist. Just like him, he wants to decrease the Earth’s population by… creating an engineered plague! Fortunately, he has left hints for his followers that we can exploit. The aim of the game is to find and disarm the lethal virus.
Participants of this treasure hunt will:
- follow tangled hints,
- solve enigmas linked to history of Florence and especially to Dante,
- meet mysterious characters.