Incentive in Milan: what to do, what to see

According to a recent survey by European Best Destinations, Milan is at 2° place between the best places to visit in Europe in 2017. Why such a high position for a city that isn’t usually mentioned among Italian art cities? It isn’t only because of the heritage of Expo 2015 that made the capital of Lombardy famous all around the world. Milan offers a lot to see and a lot to do, both for individual and, especially, for corporate tourism. An incentive in Milan is an effective solution that permits to combine in a few days many different experiences: Italian art, gastronomical and wine culture, news of architecture and design.

Main information

Milan is a city in Italy with 1 368 590 inhabitants, capital of the Lombardy region, and one of the most populous metropolitan areas in Europe. During Expo 2015 it hosted 21 millions of visitors in 184 days; and, given the result of European Best Destinations’ survey, its fortune hasn’t declined since then.  e, dato il risultato del sondaggio di European Best Destinations, la sua fortuna non è finita qui. In addition to private visitors it’s in fact particularly appreciated by corporate clients, who find in this town a lot of high class hotels and a wide offer of cultural and educational activities.

Do you want to bring to Milan a group in incentive trip?

Cultural experiences

In Milan there are a lot of places to visit: churches, museums, permanent or temporary exhibitions…

  • Duomo
  • Pinacoteca di Brera
  • Museo del Novecento
  • Palazzo Reale
  • Santa Maria delle Grazie and the Last Supper

But during an incentive trip in Milan it is also possible to have more exclusive experiences, often unknown to tourists. They will let us discover the artistic side of the city in an original and engaging way. For example:

  • A performance at La Scala theatre
  • Dramatized tours of Castello Sforzesco or in the streets of the city centre.
Culinary urban game

Food & Wine

What to eat in Milan? The typical milanese dishes are cotoletta (Veal Milanese) and risotto, but they aren’t any more the only thing to eat. Milan has been conquered by international cuisine. The trend of the moment are hamburgers, and there are lots of them; but there are also many oriental and other ethnical restaurants. The latest arrival? Cracco’s restaurant in Vittorio Emanuele gallery, opening soon.

But Milan is, most of all, the city of the aperitivo. At a small table on the sidewalk, in a fancy bar or in one of the many panoramic rooftops of the city: aperitif is, for milanese, the new dinner. A fancy cocktail and some finger food to try at the table or buffet. It’s a format that can be exploited for an informal dinner during an incentive trip or as a moment of socialization before the main dinner.

For Italian wine lovers, in Milan are organized many tasting routes. They can be taken seriously, for experts, but there are also easier variations with games, quizzes, speed challenges and blind tastings.


Milan is well-known to be capital of fashion. A group visiting the town, or at least some of its members, will surely like to benefit from the many shops that fit for all budgets.

It’s particularly famous the so-called “Quadrilatero della moda” or fashion square where are concentrated milanese haute couture boutiques: via Montenapoleone, via Manzoni, via della Spiga, corso Venezia.

Mind the season: in winter and in summer it si possible to take advantage of a two-months period of sales. Winter sales usually start in the first weekend of January, and summer sales in the first weekend of July.

For fashion victims it is even possible to plan a day trip to one of the outlet villages in North Italy or in Switzerland:

Are you planning an incentive trip to Milan?

Day trips

Milan isn’t only a beautiful city to visit: it can be a base from where reaching in a few hours many places in Northern Italy.

  • Lake Como
  • Lake Maggiore
  • Monza, Royal Villa and park
  • Bergamo
  • Trekking

Team Building

Which team building activities can be experienced in Milan?

  • Treasure hunt: simple, with an iPad, linked to Leonardo da Vinci’s life, or even in a thriller version inspired by Dan Brown’s Da Vinci Code.
  • Culinary urban game: a fun travel along the city streets hunting for… snacks!
  • Team Cooking: fresh handmade pasta or Neapolitan pizza, but also more original proposals like a sushi making lesson or a cocktail competition.
  • Escape Room: did you know that in Milan there is a whole building dedicated to this activity, and that it is the biggest in Europe?
  • Dinner with Murder: make your family or corporate dinner thrilling with the presence of a theatre director and become yourselves actors of a detective story!